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TikTok ban takes hold: data reveals sharp traffic decline and rapid shift to alternatives

2025-01-193 min readThe United States ban on TikTok went into effect on January 19, 2025, and our data showed a clear impact starting after 03:30 UTC (10:30 PM ET on January 18, 2025). The ban was part of the "Protecting Americans from Foreign Adversary Controlled Applications Act," proposed in Congress, which ordered ByteDance to divest due to alleged security concerns. The bill was signed into law by Congress and President Biden in April 2024, and was upheld by the Supreme Court.Aggregated dat...

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