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Whatever Happens to TikTok, Big Tech Is Coming for Its Millions of Creators

Big Tech is coming for the TikTokers. With TikTok about to be shut down after the Supreme Court upheld a ban (pending a Hail Mary from Trump or Biden), other tech companies are preparing to swoop in to poach creators and users from the video platform. While tech giants like Meta and YouTube have been gunning for TikTok for years, the threat of the platform’s imminent closure is a one-time chance to steal the app’s more than 170 million U.S. users, and its enormous roster of creators, many of who...

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