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Comcast to launch Universal Ads in bid to win smaller advertisers over from tech

Jaque Silva | Nurphoto | Getty ImagesComcast plans to launch a new advertising platform that will make it easier for smaller businesses to buy ad time — and, the company hopes, to beckon some advertisers away from social media and digital outlets and over to traditional TV's streaming businesses.On Monday, Comcast announced the creation of Universal Ads, a new platform for advertisers to buy spots on premium video content on the streaming businesses of traditional media companies. The announceme...

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