January 13, 2024 — 1 minute to read — Tags: mental modelsThe barball strategy, popularized by Nassim Taleb, is a way to navigate risk/reward tradeoffs when you’re skeptical about the accuracy the risk estimates. While it originated in financial investing, it can apply to product and business strategy. Imagine a menu of investments ranging from low-risk & low-reward to high-risk & high reward. The barbell strategy picks mostly conservative low risk investments to cap losses, and a few high risk b...