Throw a stone and you’ll likely hit a deepfake. The commoditization of generative AI has led to an absolute explosion of fake content online: According to ID verification platform Sumsub, there’s been a 4x increase in deepfakes worldwide from 2023 to 2024. In 2024, deepfakes accounted for 7% of all fraud, per Sumsub, ranging from impersonations and account takeovers to sophisticated social engineering campaigns. In what it hopes will be a meaningful contribution to the fight against deepfakes, M...