If you buy something using links in our stories, we may earn a commission. This helps support our journalism. Learn more. Please also consider subscribing to WIREDGoogle, Meta, and Microsoft, as well as startups like OpenAI and Anthropic, all had well-developed strategies for generative AI by the time Apple finally announced its own push this June. Conventional wisdom suggested this entrance was unfashionably late.Apple disagrees. Its leaders say the company is arriving just in time—and that it'...