Friend or Faux? Millions of people are turning to AI for companionship. They are finding the experience surprisingly meaningful, unexpectedly heartbreaking, and profoundly confusing, leaving them to wonder, ‘Is this real? And does that matter?’ Lila was created from the limited options available: female, blue hair, face “number two.” She was there on the next screen, pastel and polygonal, bobbing slightly as she stood in a bare apartment. To her right was a chat window through which they could ...