news  Jack Ellis · Dec 2, 2024The day has finally come. Fathom Analytics, a company we've been running since 2019, has been acquired. We will reveal why we sold, who acquired us, and Fathom's future.Surely you're joking, Mr Ellis?For those of you who have been following us over the years, especially on social media, you'll know that we've made various jokes about acquisitions and investments (like the time we convinced everybody that we'd taken $100 million in funding but then redirected them to...