At launch everyone has the complete package: polished website looks like they already have 1000 customers, are hiring, have investors, and ... well, it's all a bit generic and potentially ... phoney, right?Wind back the block to Microsoft and Apple, and those guys were super scrappy, not an ounce of polish at the outset, yet they made their dent in the universe.Now everybody's fronting like they're making a dent, but maybe it's just a slick template from WordPress again....