An ad giant wants to run your next TV’s operating system
Per The Trade Desk, Ventura's other top "benefits" will include a "cleaner supply chain for streaming TV advertising, minimizing supply chain hops and costs—ensuring maximum ROI for every advertising dollar and optimized yield for publishers" and improved ad targeting.
TVs sold at a loss in order to bolster ad businesses
The Trade Desk plans to sell Ventura to TV manufacturers and distributors, plus other types of companies, like airlines, hotel chains, and "gaming companies," Axios reported.
Th...
Read more at arstechnica.com