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Bluesky is ushering in a pick-your-own algorithm era of social media

Bluesky sign-ups continue to growAnna Barclay/Getty Images As a technology reporter, I like to think I’m an early adopter. I first signed up to the social network Bluesky around 18 months ago, when the platform saw a small surge in users disaffected by Elon Musk’s approach to what was then still called Twitter. It didn’t stick. Like many, I found the lure of Twitter too strong, and let my Bluesky account wither, but in recent weeks I have returned – and I am not alone. With Musk continuing to tr...

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