“You have to bet the company. Especially right now, it’s like being in the gladiator business: you go in, you prepare, you go to the Colosseum …”Cristiano Amon, Qualcomm CEO, Jan 2022 via Financial TimesWho controls an Instruction Set Architecture? The answer may be less obvious than it first seems.In the 1970s and 1980s, Intel developed and seemingly controlled the architecture we now know as x86. Except Intel didn’t fully control x86. It had granted ‘second-source’ licenses to several firms t...