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Europeans Spend 575 Million Hours Clicking Cookie Banners Every Year

Cookie banners have become a pervasive feature of the modern web, frustrating users who seek a seamless browsing experience. In Europe, consent banners are mandated by an old directive from 2002, the ePrivacy Directive 2002/58, which requires websites to obtain informed consent before storing or accessing information on users’ devices. While the intention behind these regulations is to enhance privacy protection, the actual impact on user privacy is insignificant, as most cookie banners are used...

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