Netflix Says Ad Tier Reaches 70 Million Users Globally
Netflix, a company that once dismissed the concept of allowing commercials around its popular streaming content, now can’t seem to get enough of them.
The streaming giant said Tuesday that its ad-supported tier now reaches 70 million users around the globe, compared with the 40 million it revealed in May and the 22 million it cited in January — a growth trajectory that big marketers want to see before they take Netflix’s advertising options more seriously.
Netflix continues “to see steady progre...
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