I have shipped a lot of different projects over the last ~10 years in tech. I often get tapped to lead new ones when it’s important to get it right, because I’m good at it. Shipping in a big tech company is a very different skill to writing code, and lots of people who are great at writing code are terrible at shipping. Here’s what I think about when I’m leading a project and what I’ve seen people get wrong. Shipping is hard The most common error I see is to assume that shipping is easy. The def...