NEXT The Sign of the Next Generation of Computers for Education. What should a logo for Next look like? Choosing a typeface as the basis for the design of a logo is a convenient starting point. Here are two examples: Caslon and Bifur. Caslon is an alphabet designed as far back as 1725 by William Caslon. It appears to be a good choice because it is both elegant and bookish, qualities well suited for educational purposes. Bifur, a novelty face by A. M. Cassandre, was designed as recently as ...