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Olivetti’s Ivrea: How an Italian Tech Giant Built the World’s Most Progressive Company Town

If you trace the path of the Dora Baltea River in early spring, when it swells with melting snow from the Matterhorn, you will quietly arrive at what first appears to be any other small Italian town. Yet in the 1950s, Ivrea was the site of an unheralded experiment in living and working.The Olivetti Company, founded in 1908 by Camillo Olivetti, was now run by his ambitious Son Adriano, and looked a lot like Apple Inc does today — it was at the forefront of technology, blending design and function...

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