The FTC declined to comment on the lawsuits today. The agency's rule is not enforced yet, as it is scheduled to take full effect 180 days after publication in the Federal Register. Cable firms don’t want canceling to be easy The NCTA cable lobby group, which represents companies like Comcast and Charter, have complained about the rule's impact on their ability to talk customers out of canceling. NCTA CEO Michael Powell claimed during a January 2024 hearing that "a consumer may easily misundersta...