LinkedIn is News Publishers’ New Best Friend
As Facebook owner Meta Platforms has backed away from news, Microsoft’s LinkedIn has leaned into it.LinkedIn is doubling down on its long-standing efforts to promote news articles and work with news publishers, in hopes of driving both usage and ad revenue. In the latest sign of that, in the next few days it will start testing a new News Banner atop the feed on its mobile app, highlighting news stories that are developing online, a LinkedIn spokesperson said....
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