Loading metrics Open Access Peer-reviewed Research Article Laura Radaelli, Alex Pentland, Erez Shmueli Are You Your Friends’ Friend? Poor Perception of Friendship Ties Limits the Ability to Promote Behavioral Change Abdullah Almaatouq, Laura Radaelli, Alex Pentland, Erez Shmueli x Published: March 22, 2016 https://doi.org/10.1371/journal.pone.0151588 Figures AbstractPersuasion is at the core of norm creation, emergence of collective action, and solutions to ‘tragedy of the commons’ problems. In ...