Welcome to another edition of 5-Minute Whiteboards. And folks, we’ve got a doozy of a topic. Yes, I’m being intentionally provocative. But it’s because things really have changed in the last decade, yet too many of us are still asked to invest in marketing as though it’s 2014. In just seven minutes, I’m going to try to change your mind about how marketing works in 2024 (and doesn’t), and the hard conversation we need to have with the C-suite, clients, team members, and those who believe every sa...