"Segment Co-Founder Shares Startup Finance Insights: From Roommate Spreadsheets to $44M Raised" This headline captures key elements: WHO: Segment co-founder (Peter Reinhardt) WHAT: Sharing startup finance insights WHERE: Implicitly at Segment WHEN: Over the past few years (from startup to $44M raised) WHY: To help other founders learn about startup finance HOW: By detailing his journey from novice to experienced startup financier The headline is engaging, uses simple language, and summarizes the main points of the article concisely.

Startup Finance for Founders — Part I, Accounting by Peter Reinhardt

When we started Segment, we knew nothing about business finance. My background was in aerospace engineering, and my co-founders came from computer science and design. Beyond the hilariously overcomplicated spreadsheet we used to manage grocery bills as roommates, we really had no experience in finance when we started the company.In the past 2 years Segment has grown from 4 to 60 people, signed up thousands of customers, and raised $44m over a few rounds of financing. Out of necessity we’ve learn...