FTC launches probe into how companies use data to tailor what each customer pays
The Federal Trade Commission (FTC) announced Tuesday that it has launched an inquiry into how companies surveil consumers to set individualized pricing for the same products and services based on private data from their financial profiles. The profiles are built from consumer demographics as well as web browsing, credit and geolocation histories, but sometimes harness even real-time data to determine what the agency refers to as “surveillance pricing.” Eight companies — including Fortune 500 ...
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