Ryanair – when every page is a dark pattern
Illustration by Lucid Blue
Ryanair is a prime example of a company that employs various manipulative techniques, known as "dark patterns," to increase its profits.One such tactic is their default sign-up for promotional materials, which is considered a form of "privacy zuckering."Throughout the booking process, the Ryanair website employs various "misdirection" dark patterns to upsell customers on additional services.For example, they use prominent buttons to promote "fast track" options, which ...
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