Exclusive: Taboola to sell ads for Apple
Photo illustration: Rafael Henrique/SOPA Images/LightRocket via Getty ImagesAd tech giant Taboola has struck a deal with Apple to power native advertising within the Apple News and Apple Stocks apps, Taboola founder and CEO Adam Singolda told Axios.Why it matters: The deal provides new validation for Taboola's business, which has ballooned to over $1.4 billion in annual revenue as of 2023. Taboola's effort to build trust with Apple across its various teams and stakeholders was "a multiyear proce...
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