India clings to cheap feature phones as brands struggle to tap new smartphone buyers | TechCrunch
India, the world’s second-largest smartphone market after China with around 750 million users, is struggling to get new smartphone buyers, as the average person in the country finds it hard to afford a brand-new smartphone.
Instead of switching to a new smartphone, millions of Indian consumers prefer to continue with their existing feature phones or only upgrade to a new feature phone. The latter has resulted in growth in feature phone shipments in the country despite these phones being pretty o...
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