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The Threads Creator Paradox

It's been just over a year since Meta launched Threads, a microblogging platform built upon Instagram's foundation. While still in its infancy, the team has quickly added features that present itself as a viable alternative to its contemporaries, the most important being a TweetDeck-like desktop UI.But there seems to be an existential question that keeps bubbling up under the surface every few weeks that finally came to a head on its first anniversary: Why does Threads exist?The obvious reason i...

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