Enlarge / Amazon demoed future generative AI capabilties for Alexa in September. “If this fails to get revenue, Alexa is in trouble.” A quote from an anonymous Amazon employee in a Wednesday Business Insider report paints a dire picture. Amazon needs its upcoming subscription version of Alexa to drive revenue in ways that its voice assistant never has before. Amazon declined Ars' request for comment on the report. But the opening quote in this article could have been uttered by anyone following ...