Discursive dominance is “the ultimate emergence of one discourse as dominant among competing ones in their struggle for dominance.” Once discursive dominance is secured, objectives are easier to achieve. It’s why lobbyists exist. It’s why we’ve experienced so much synthetic chatter on Mastodon in the last year. To win discursive dominance, we must continue writing, sharing and compiling information. We must fix the information loop on our feeds (more on that below). Some of the best indie blogge...