How Saudi Arabia’s MBC came to dominate Middle East streaming
Media group MBC is competing hard with Netflix to become the Middle East’s biggest streaming service, pushing a wide range of Arabic TV shows and films and its offer of free programmes supported by advertising. The Riyadh-listed entertainment company, which is majority owned by the Saudi government and is the region’s largest broadcaster, now commands 22 per cent of the Middle East and north Africa $1bn streaming market through its Shahid division. This puts it 4 per cent ahead of regional rival...
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