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Meta’s Threads is struggling to win over content creators

The power of online content creators has made them darlings of corporate marketing crucial to the launch of new products. Meta knows better than most how influential creators can be, but has failed to convince many to embrace its newest social network Threads, which launched a year ago Friday.“It’s an auxiliary thing, I don’t think any of the creators I have even post on Threads,” said Keith Dorsey, founder and CEO of Young Guns Entertainment, a social media talent management company in Atlanta ...

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