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Infographic: Apple Ramps Up R&D Intensity to Pre-iPhone Levels

Apple R&D Ahead of the launch of Apple Vision Pro, which becomes available for pre-order on January 19, Apple ramped up its R&D spending quite significantly. In fiscal 2023, which ended September 30, the company spend $29.9 billion on research and development, bringing its R&D intensity, i.e. R&D spending as a percentage of sales, to levels last seen before the iPhone launch in the early 2000s. Since fiscal 2020, Apple's research and development spending has increased by more than $10 billion, a...

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