Ello launched on August 7, 2014 with big dreams and big promises, a new social network defined by what it wouldn’t do. They laid it all out in a manifesto, right on their homepage: Your social network is owned by advertisers. Every post you share, every friend you make and every link you follow is tracked, recorded and converted into data. Advertisers buy your data so they can show you more ads. You are the product that’s bought and sold. We believe there is a better way. We believe in audacity....