Yahoo! Japan to waive $189 million ad revenue after detecting fraudulent clicks
Yahoo! Japan will waive $189 million charged to advertisers after deciding they were fraudulently charged, the portal's corporate parent revealed on Tuesday.
"In fiscal 2023, Yahoo! Advertising determined that approximately 96 million advertising materials were not approved and that approximately 30.2 billion yen worth of advertising costs were invalid clicks, etc., and therefore will not be charged for them," stated LY Corporation – the entity formed during a 2020 merger between Yahoo! Japan an...
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