ByteDance Doubles Down On TikTok Shop, Despite Threat Of A U.S. Ban
TikTok Shop has gained even more traction since the president signed a law that may ban TikTok early next year. But if it goes away, Chinese e-commerce giants Temu and Shein could be the biggest winners.
By Alexandra S. Levine, Forbes Staff
TikTok might be fighting for its life to continue operating in the United States, but that hasn’t stopped its China-based parent company ByteDance from betting on its newest growth machine: TikTok Shop.
Since President Joe Biden signed the law that threatens ...
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