As generative AI touches a growing number of industries, the companies producing chips to run the models are benefitting enormously. Nvidia in particular, which commands an estimated 70% to 95% of the market for AI chips, wields massive influence. Cloud providers from Meta to Microsoft are spending billions of dollars on Nvidia GPUs, wary of falling behind in generative AI. Generative AI vendors aren’t pleased with the status quo for understandable reasons. A large portion of their success hinge...