Table of contents1. Understand the business model 1.1 Canvas, Excels, PowerPoints, or the CEO’s head 1.2 The game you are playing 1.3 Bootstrapped or Venture Capital 1.4 Follow the money 1.5 Consumers, Enterprise, or all in between? 1.6 The user needs, why do they buy you? 1.7 Flow of change 1.8 Business model types and margins 1.9 Relevant metrics 1.10 Funnels and loops2. Connecting the business knowledge with the engineering strategy 2.1 Before starting understading the business 2....