Online shopping trends are expected to stay strong this year, but e-commerce is more fragmented than ever. With brands selling on so many platforms — from TikTok Shop, to established marketplaces, live shopping, and owned channels — you’d think it would have become easy for shoppers to find what they’re looking for. But that’s not true at all, and shoppers often have to spend a lot of time searching. To make things worse, search in its current state is no longer effective for shopping, as SEO al...