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The rise and fall of Koo, India’s once-thriving Twitter alternative

When Mukul joined Indian microblogging startup KooiKooKoo is an Indian microblogging and social networking service founded in 2020.READ MORE in early 2023, he was eager to work with the roughly 300-member team building India’s answer to X (previously Twitter). He was hired to work on different features on the app, including revamping parts of the homepage. Mukul hoped his career would skyrocket along with the company’s growth. Just a month after he joined, the company began laying off workers. B...

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