In 2022, when Careem announced that its app had completed its billionth ride, Pakistan was the company’s top market. Nearly 30% of the billion Careem rides had come from Pakistan, where the app was synonymous with ride-hailing. Careem — whose co-founder and CEO Mudassir Sheikha is of Pakistani origin — was so closely linked to the country that it was often assumed to be a Pakistani company in media reports and social media posts, despite being headquartered in Dubai. Two years on, however, Caree...