Costco is building out an ad business using its shoppers’ data
Advertisers could soon be targeting hot-dog-combo enthusiasts who buy toilet paper by the truckload.Costco is building out an ad network built on its trove of loyalty membership data, using its 74.5 million household members’ shopping habits and past purchases to power targeted advertising on and off its website.The wholesale retailer is still testing such capabilities, and it’s fielding offers from potential ad-tech vendors, but the move signals that the third-largest retailer in the US could b...
Read more at marketingbrew.com