Instagram confirms test of 'unskippable' ads | TechCrunch
Instagram confirmed it’s testing unskippable ads after screenshots of the feature began circulating across social media. These new ad breaks will display a countdown timer that stops users from being able to browse through more content on the app until they view the ad, according to informational text displayed in the Instagram app.
The change would see the social network becoming more like the free version of YouTube, which requires users to view ads before and in the middle of watching videos....
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