After China, Zara expands live shopping experiment to Europe and US
SummaryCompaniesZara to launch live shopping in UK, Europe, and USLive show will be hosted on Zara's own app and websiteZara's China livestreams boosted sales, data showsParent company Inditex reports Q1 results on WednesdayLONDON, June 3 (Reuters) - Zara will expand its live shopping broadcasts to the UK, Europe and the United States this year, testing a format that is already wildly popular in China but one with which Western shoppers are less familiar.The fast-fashion brand, whose parent Indi...
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