Sony Pictures to Use AI to Produce Movies and Shows In “More Efficient Ways”
Sony Pictures is embracing generative artificial intelligence to cut costs.
Chief executive Tony Vinciquerra, at an investor conference in Japan, said on Thursday that the company is “very focused on AI” and mobilizing to adopt the technology into the moviemaking process to streamline production.
“We’ll be looking at ways to use AI to produce films for theaters and television in more efficient ways, using AI primarily,” Vinciquerra said.
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