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AI Integration and Modularization

Satya Nadella, in last week’s Stratechery Interview, said in response to a question about Google and AI: I look at it and say, look, I think there’s room always for somebody to vertically integrate. I always go back, there’s what is the Gates/Grove model, and then let’s call it the Apple or maybe the new Google model, which is the vertical integration model. I think both of them have plays. One of the earliest economists to explore the question of integration versus modularization was Ronald Coa...

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