The days of gaming as a hobby only for young people are clearly over. Unlike in the past, gamers are now sticking with console and PC games into adulthood and old age. Consumers aged 55+ account for a quarter of gamers now, and that share is on the rise. Game publishers should strike while the iron is hot, as older gamers are underserved when the market’s growth is stagnating. To help our clients tap into this opportunity, we just published a new report on the topic, Golden years, golden opportu...