Whenever Will Larson meets up with fellow CTOs or heads of engineering at other startups, he often finds himself having the same conversation over and over again — an engineering leader’s version of Groundhog Day. The biggest challenge these leaders are facing is pressure from their CEOs to drive engineering velocity. The message is usually: ship more value, more quickly. “The problem is that no one has a whole lot of conviction that there is a simple way to do this,” says Larson. “There's no le...