A few months ago I had the opportunity to have dinner with Ramit Sethi.  We shot the breeze about business topics for a little while — optimizing email opt-in rates, A/B testing to victory, pricing strategies, and the like.  Writing and selling software is solidly in my comfort zone and is what I usually talk about on this blog.  If you want that, skip this post.  We are going deep, deep into the fluffy bits! The conversation wandered into the softer side of things: psychology, and how running b...