The Challenge When Lufthansa launched Allegris, a new seating experience for long haul flights, in approximately 150 of its aircrafts, it needed a scalable way to promote the experience with partners around the world. Lufthansa also needed to train flight attendants and call center staff, so that they could better serve customers and upsell them to Lufthansa’s First and Business Class offerings. The best way to understand Allegris is to experience it. Traditionally, this would have meant physica...