For more than a decade now, the fact that people have a hard time gaining actionable insights from their data has been blamed on its size. “Your data is too big for your puny systems,” was the diagnosis, and the cure was to buy some new fancy technology that can handle massive scale. Of course, after the Big Data task force purchased all new tooling and migrated from Legacy systems, people found that they still were having trouble making sense of their data. They also may have noticed, if they w...